The process illustrates our simple-to-follow, 4 phase process for design and development.
PHASE 1
MARKET RESEARCH
The foundation on which the concept narrative for the project is built.
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Demand Generators
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Guest profile and Demographics
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Market Positioning and Competition
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Feasibility – Project details used to validate the facilities criteria:
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Overall facilities, size and mix
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Initial space planning considerations
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Critical adjacencies
PHASE 2
CONCEPT
DESIGN
The narrative and storyboard documentation designed to guide the concept design.
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Narrative, positioning and mood boards
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Service requirements & operating supplies
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Initial branding, naming and graphic application
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Concept Schematic – This initial layout would also be reviewed:
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Service and guest operational flow
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Overall facilities and space planning detail
PHASE 3
INTERIOR
DESIGN &
REVIEW
Partnering with the interior designer, review for operational and concept detail.
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All phased of Interior and kitchen design review. Schematic, detail design packages, elevations.
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Design Boards and FF&E packages.
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Branding and graphic application.
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Build Review – Remain connected throughout to ensure build and install is executed in line with concept and specifications.
PHASE 4
ACTIVATION
The planning & preparation for a successful opening
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OS&E Selection and Quantities
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Service Standards and SOP’s
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Training Strategy
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Menus, recipes, costings
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Staffing and recruitment
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Launch – Ensuring appropriate marketing, PR and social media planning.
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Marketing, PR & Social media strategy
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Collateral, menu, format and print
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Opening training, awareness